The Grub Fest
THE BRIEF
Get People To The Food Festival
When The Grub Fest started in 2015, their objective was simple – to get as many people as possible to the festival. We had the difficult task to create an all-encompassing strategy and execute the same on digital and offline platforms so that adequate anticipation was created which would result in people coming to the fest.
THE APPROACH
A Comprehensive Strategy To Make People Excited About Food
The Grub Fest had an array of restaurants, bars, local, and innovative food brands along with top music artists and chefs being a part of it over a 3-day period. We came up with different content categories to cater to each offering of the fest along with interactive, fun content to keep the audience engaged using consistent messaging with #TheGrubFest.
Our ad plan was similar where we highlighted the many offerings of the fest with creative artworks and ad copies.
EXECUTION
Consistent Messaging Across Platforms
Since #TheGrubFest was our principal messaging, it remained the same across all platforms. However, at the same time, we used the strength of each platform to get the desired reach and engagement. At the same time, on the day of the festival, live Tweets, Instagram Stories, and Facebook posts created a great deal of buzz and got the job done.
Shared videos and different artworks
Initiated conversations with different celebrities, platforms, and shared the different artworks
Posted artworks, collaborated with influencers & bloggers, ran a few contests, and utilised stories
Website
Designed and developed the website and put up all the details here
Newspaper
Created newspaper ads about the 5 festival mentioning important details
Hoardings & Posters
Designed quirky hoardings and posters that were placed at high traffic zones 6 in the city
Commissioned Under CMF