iOrderFresh
THE BRIEF
TO GET ORDERS FROM THE WEBSITE & THE APP
iOrderFresh had revamped its website and launched an app for people to order groceries, food essentials, and exclusive offerings. We were roped in for digital marketing strategy and execution to generate sales for the client.
THE APPROACH
AN EXHAUSTIVE PLAN OF ATTACK TO HIGHLIGHT THE UNIQUE OFFERING
iOrderFresh worked with the concept from the farms to the kitchen. This meant everything ordered from the platform was sourced directly from the farms and delivered fresh to the house. We used this unique distinction of the brand as our principal messaging strategy and came up with #iOrderFresh Do You?
In addition, iOrderFresh had exclusive tie-ups with some of the most legendary brands of Delhi which were taken advantage of during our campaign.
EXECUTION
TIE-UPS WITH FOOD INFLUENCERS TO DRIVE THE MESSAGE
We collaborated with chefs and food influencers and they did a series of posts on their platforms right from asking their audience what do they prepare, ordering stuff from the website, getting it home delivered, a series of cooking shots, and the final delicacy. All these posts had the dominant messaging #iOrderFresh Do You? Further, we highlighted the exclusive tie-ups of iOrderFresh through social media posts. Blog posts, social media ads, and newspaper ads were done to get more people to the website.
Shared different artworks and gifs
Initiated conversations with different celebrities, relevant platforms, shared different artworks
Posted artworks, collaborated with influencers & chefs, and ran a couple of contests
Website
Designed a few promotional banners and did blog posts
Newspaper
Created newspaper ads with a special promo code in order to get conversions
Social Media Ads
An array of conversion ads were done
Commissioned Under CMF