Showcase that Kajaria Ceramics supports Make In India and Swachh Bharat Abhiyan.

Working on social media with a client like Kajaria Ceramics, we were presented with the task to highlight Kajaria Ceramics initiative of Make in India for India and emphasise on its CSR activities of Swachh Bharat Abhiyan. The goal was to change brand perception on the digital platforms and as a result, get more engagement.




The answer was to imbibe a sense of patriotism in all our communication by highlighting how as a nation we are unique and have progressed over the years. We came up with #DeshKeSaath that was the focal point around which all the messaging was done.

#DeshKeSaath was centred strategically around Republic Day, Independence Day, and Gandhi Jayanti to leverage on the general emotion of the audience that was high on patriotism. Our objective was to instil and promote that feeling of being #DeshKeSaath.



We churned out four content categories – Unique India, Dream vs Reality, India Then and Now and Humans of India where we talked about India and how everyone can contribute to making India a great nation. Micro website, FM ads, RJ mentions, ads on Youtube, Facebook, Twitter, Google, and Instagram were run for a total of 15 days during the time of national festivals.

The overall communication was consistent across platforms yet few changes were made utilising the different strengths of each platform.


We made short videos of people talking about how they contribute to nation-building. We also used photo, carousel posts & brand videos.


Twitter was all about engaging with the audience and striking conversations with celebrities.


Here, we posted many stories and used polls, hashtags, and location features to interact with the audience and raise awareness.


Here, we underlined how Kajaria Ceramics as a brand functions and pushed its CSR activities through well-documented posts.


The platform was utilised to run Google Display Ads to get people on our micro website and understand our campaign.


In here, we increased brand awareness about our campaign through our videos and radio ads.

Commissioned Under CMF

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